Elaborate costumes, a tight plot and talented performers. The new production of "Daejanggeum" has all of those elements, and is set to hit the stage in May. The production is based on the TV drama of the same name about a woman who goes from royal chef to court physician.
“‘Daejanggeum' has aired in 50 countries, so its storyline is well-known and it has name value,” Song Seung-hwan, the musical’s producer, said. “We have here today people from a Chinese theater, a Japanese broadcaster and a Singaporean stage company. They're very interested in the musical 'Daejanggeum,' and want to show it in their countries."The TV series set a host of records during its run in Korea between September 2003 and March 2004. It was also a hit in other Asian nations such as Taiwan, Singapore and Japan. The musical version could ride on the coattails of the Korean Wave or hallyu, and further spread Korean culture and influence throughout the world.
The musical's production company PMC is already famous for creating the hit percussion dance show "Nanta."PMC says it'll focus on the Korean market this year with shows in July in Daegu and at Seongnam Arts Center south of Seoul in August. The company will then seek to hold performances next year in Southeast Asia and other countries.
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