Friday, April 06, 2007

Jeon Ji-hyun Cedes Advertising Power to Jang Dong-gun

Consumers no longer feel that Jeon Ji-hyun is the most bankable advertising model and instead name Jang Dong-gun. The finding is the result of a survey of 1,465 people in Seoul and Gyeonggi Province by brand consultancy Brand38 from March 5 until 15. The interviewees were asked to choose three stars they think are most appealing as commercial models. Jeon, who had always ranked top or second from the top in the biannual survey that started in 2003, fell to fifth place.

Jeon Ji-hyun out, Jang Dong-gun in

Jeon took the top spot five times and second place three times in a total of eight surveys by Brand38, beating out superstars like Lee Young-ae, Lee Hyo-lee, Kim Tae-hee, Song Hye-gyo and Lee Na-young. But in the latest survey Jeon surrendered her place to Jang Dong-gun, the last survey’s runner-up, and ended up in the fifth place.

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